|Jerry Greenfield (Right) and I (Left)|
For those of you who do not know, in 2000 Ben & Jerry's was bought by the giant brand owner Unilever that owns brands from A (Axe body) spray to Z (Zendium Toothpaste). This change has since made me skeptical about the change, and I was very interested to see how much of their image is put into the action of their mission.
I was very pleased to see Jerry as the face behind the brand. He spoke of the 60's, and how in the beginning he and Ben were against businesses until they realized that they could reform business to do good. Ben & Jerry's is one of the first companies to use the idea of a triple bottom line. They have an entire tab on their web page about activism which openly represents their views as a brand on political activism, environmental concerns, and views social injustice. As a top company with such brand recognition, this activism can be quite powerful in supporting certain issues.
|Ben & Jerrys and Political Views|